Great brands are built with great ambassadors
College ambassadors are an indispensable asset for any brand looking to connect with the Gen Z audience. These ambassadors are college students who work with the brand to promote its products and services on campus through multichannel marketing operations. As college students themselves, they have a unique understanding of what appeals to their peers and can effectively convey the brand's message to their audience.
Moreover, college ambassadors can help a brand to gain credibility and establish a trusted connection with the Gen Z demographic. Gen Z values authenticity and transparency and is less likely to engage with brands that do not align with their beliefs and values. Ubique Network's college ambassadors can help bridge this gap by providing a human face to the brand and by demonstrating that the brand understands the needs and aspirations of their generation.
By tapping into the enthusiasm and social influence of college ambassadors, brands can significantly boost their user and customer acquisition within the Gen Z market.
Brands we work with
Our Gen Z ambassadors create results.
A significantly lower cost per customer acquisition compared to other channels like paid social media advertising and influencer marketing; resulting in higher ROI for brands.
of consumers identify word-of-mouth recommendations as a key influencer in their purchasing decisions, indicating the power of peer-to-peer influence.
ambassador marketing can lead to a 51% increase in user-generated content (UGC) on social media. UGC is a powerful tool for creating FOMO and hype among peers, as it showcases real people using and endorsing the brand's products or services.
of Gen Z consumers prefer brands that align with their values and beliefs, and ambassador marketing can help to showcase the brand's values and foster a community around them.
of consumers trust recommendations from people they know personally, and 70% trust recommendations from people they don't know. This highlights the importance of building relationships and trust with ambassadors, as they can effectively sway their peers towards the brand.
up to 200%^
website traffic increase after launching an ambassador program, and a 35% increase in social media impressions. ^average increase in website traffic of 60% to 100%; with a peak up to 200%.
How to get started
To get started with an Ambassador program we will first identify together the strength and weaknesses of your brand, and will then match you with the best candidates to represent your brand core values and mission. Ubique Network's ambassadors serve as the bridge between your brand and the community, developing a two-sided relationship that brings insights and mutually beneficial results to both parties.
Recruitment and Selection:
The first step in onboarding an ambassador is to recruit and select candidates who align with the brand's mission and values, and who have the potential to be effective ambassadors. During the selection process, at Ubique Network we hold into consideration factors such as the candidate's social media following, engagement rates, and brand affinity.
Training and Onboarding:
Once an ambassador is selected, we provide them with the tools and resources they need to effectively promote the brand. This may involve providing training on the brand's messaging and values, guidance on social media best practices, and access to exclusive content or products. During this process we set goals and performance metrics (KPIs) for the ambassador, and provide ongoing support and communication to ensure that they are aligned with the brand's mission and goals.
Activation and Engagement:
The final step in onboarding an ambassador is to activate and engage them in promoting the brand. This may involve creating a content calendar or go-to-market strategy, and working with the ambassador to create and share social media posts, host events, or engage with their peers in ways that would provide the best outcome for your brand. Ubique Network will monitor the ambassador's performance and engagement, provide feedback and support as needed, and measure the impact of the ambassador program on the brand's overall growth-marketing goals.
“As a college ambassador for Doubble, I've had an amazing experience promoting the brand's values and mission on my campus at UCLA. Through hosting events, sharing content, and engaging with my peers, I've been able to connect with others who share my passion for social dating and safety .”
Sophomore at UCLA, CA